In a financial ecosystem choked by the inertia of legacy banks and the static of predatory fees, The Bitcoin Company isn’t just cutting through the noise—it’s rewriting the soundtrack.
Picture this: a Mexican freelancer settles a coffee bill in São Paulo, earning bitcoin rewards with every sip. A Colombian developer integrates an API to funnel remittances through Lightning, slashing fees and wait times from days to milliseconds.
These aren’t hypotheticals—they’re brushstrokes in a broader canvas painted by a team of bitcoin zealots who see money not as a tool of control, but as a conduit for liberation. Rejecting the siren song of shitcoins and the complacency of fiat, The Bitcoin Company is forging a parallel economy where every transaction is a silent protest against broken systems. 
Building on Bitcoin
- What inspired the creation of The Bitcoin Company? Was there a specific gap in the market you aimed to fill?
We’re building a suite of developer tools and direct-to-consumer solutions to make it seamless for users and businesses to use, buy, sell, and send bitcoin. Our mission is to provide accessible, bitcoin-focused financial tools that empower individuals and developers to move away from legacy financial systems and towards the more efficient and robust bitcoin ecosystem, offering APIs and user-friendly applications for a bitcoin-native experience.
Right now we have a bitcoin rewards app (web-, mobile-, and API-based) that is available directly to users, as well as to developers who want to integrate it into their own platform. This bitcoin rewards app allows users to buy prepaid Mastercards, Visa cards, and gift cards, globally, while earning bitcoin back on every purchase.
We also have a ready-to-use, developer-focused, international remittance API that bridges bitcoin and legacy banking rails. More specifically, users can send us bitcoin and have it paid out near instantly in Mexican Peso, Brazilian Real, or Colombian Peso.
To see an example of this in action, you can check out one of the partners utilizing our remittance rails – Swapido (https://www.swapido.com/en). This service will be expanded during 2025 to include more currencies and countries, including the USA, Canada, and the European Union (EU).
If that wasn’t enough, we’re also about to launch a new web- and API-based solution for both users and developers – a comprehensive bitcoin exchange product, including traditional bitcoin buy/sell features, as well as a bitcoin and stablecoin swap service.
The rollout will begin in Mexico, Brazil, and Colombia, with plans to expand quickly into the USA, Canada, and the EU – mirroring the expansion strategy of our remittance service.
In sum, our goal is to enable both users and developers to buy, sell, send, spend, and save bitcoin – all in one place.
If your app could use gift cards, remittances, or Bitcoin exchange services using our APIs, then please reach out to us at [email protected]
- How do your personal beliefs about bitcoin’s role in the future shape the company’s mission?
Our team strongly believes that bitcoin is the single most important thing to work on in the world. Establishing a parallel financial system with bitcoin at the core is what drives all of our decisions. It’s become a meme at this point, but we firmly believe that if you fix the money, you can fix the world.
- What’s one assumption about bitcoin’s enterprise adoption that was proven wrong as you scaled the company?
a) The lack of interest to look for alternatives to the traditional debit/credit card processing rails, which end up costing merchants 2-10% more as a payment rail, depending on fraud / chargeback rates.
This can mostly be explained by costs being passed onto the end users / customers, however, we’re still surprised that an ecosystem that charges / provides user discounts based on payment methods hasn’t developed more quickly.
b) Merchant adoption of stablecoins over bitcoin / lightning has been growing faster than we expected. Understandable, given most businesses tight margins and a need to have non volatile settlement mechanisms.
c) Very few people care about KYC and are willing to share extensive information in order to accept payments. We focused on the privacy conscious market to start out, and while it exists, it is smaller than we expected.
d) Many merchants seem to accept that card network fees (2-4%) are part of doing business, and haven’t grown interested in providing alternative payment methods that could benefit themselves and their customers in terms of fees, fraud, and settlement times.
We still think the first movers of bitcoin adoption are in a position to be major benefactors here, however, the desire to reduce fraud / chargeback / bank and payment network dependency hasn’t been as strong as we initially thought.
Additionally, the number of merchants preferring to settle in fiat currency is very high… very few accept and HOLD bitcoin for a variety of reasons, primarily volatility.
- The Bitcoin Company emphasizes “bitcoin-only” solutions. Why is this focus critical in a multi-chain ecosystem?
Frankly, we believe that bitcoin is the best money. We’re here to establish a new and better financial system with Bitcoin at the core of it. Bitcoin has superior monetary properties compared to all other alternatives – that is, it is more durable, portable, fungible, verifiable, divisible, scarce, recognizable, and censorship resistant.
There is no alternative which genuinely competes with Bitcoin when considering those properties. Not fiat currency, gold, stocks, property, fine art, shitcoins, memecoins, sea shells, or otherwise.
We do understand volatility risk for low-margin merchants and low-risk / customers, so admit that stablecoins likely have a place as a payment vehicle in the short term, as they are preferable to legacy fiat currencies in many ways (in particular their settlement traits).
However, we still believe that holding bitcoin is the best long-term option for most everyone. We want to be part of the solution, not the problem, which is why we will not promote shitcoins or fiat currencies.
We’re still early, and bitcoin is still a nascent asset to many who feels more comfortable with the “stability” of the USD… but we still think that in the long run, being a bitcoin first and only company will prevent us from technical debt in the long run, be a more secure product, and steer our customers in the right direction, towards the only fair and decentralized and “real” money out there today.
- How do you balance bitcoin’s decentralized ethos with the demands of enterprise clients (e.g., compliance, scalability)?
We haven’t found bitcoin being decentralized and the demands of enterprise clients (eg, compliance, scalability) to be mutually exclusive. That is, they are both attainable – the Bitcoin network can be decentralized, while at the same time a service such as ours operating on the Bitcoin network can easily meet scalability and compliance requirements.
We’ve achieved a scalable product through the way we approach our technology solutions. For example, making available both B2C focused UIs and B2B focused APIs, as well as using faster and cheaper bitcoin payment solutions like the Lightning Network.
Utilizing scalable infrastructure under-the-hood (eg, for our servers and bandwidth) has also helped us meet increasing demand, even during times when demand spikes significantly and unexpectedly.
Meeting compliance requirements can be difficult in jurisdictions with regulatory uncertainty, although for the most part with good compliance and legal advisors, and operating in locations where things are a little clearer, this too can be accomplished.
- What’s the biggest operational challenge in running a bitcoin-focused business today (e.g., regulatory, technical, or cultural)?
Regulatory uncertainty and increasingly onerous regulatory requirements have been the biggest challenge so far, especially in places like the EU and USA.
Technical risk is real, but can be mitigated with good security and treasury practices…. the biggest risk today is by far legal and regulatory concerns both by factors that keep you up at night and by cost.
- Walk us through your flagship product/service (e.g. Custody, education). What problem does it solve uniquely?
Our answer to Question 1 covers this:
We’re building a suite of developer tools and direct-to-consumer solutions to make it seamless for users and businesses to use, buy, sell, and send bitcoin. Our mission is to provide accessible, bitcoin-focused financial tools that empower people and developers to move away from legacy financial systems, offering robust APIs and user-friendly applications for a bitcoin-native experience.
We want to handle all the legal and regulatory and compliance and lets developers just focus on developing the best applications, UI, brand and user experiences. We will handle the complexities of buying/selling/holding bitcoin (and all that entails on the compliance and legal side of things).
Right now we have a bitcoin rewards app (web-, mobile-, and API-based) that is available directly to users, as well as to developers who want to integrate it into their own platform. This bitcoin rewards app allows users to buy prepaid Visa cards and gift cards, globally, while earning bitcoin back on every purchase.
We also have a ready-to-use, developer-focused, international remittance API that bridges bitcoin and legacy banking rails. More specifically, users can send us bitcoin and have it paid out near instantly in Mexican Peso, Brazilian Real, or Colombian Peso.
To see an example of this in action, you can check out one of the partners utilizing our remittance rails – Swapido (https://www.swapido.com/en). This service will be expanded during 2025 to include more currencies and countries, including the USA, Canada, and the European Union (EU).
If that wasn’t enough, we’re also about to launch a new web- and API-based solution for both users and developers – a comprehensive bitcoin exchange product, including traditional bitcoin buy/sell features, as well as a bitcoin and stablecoin swap service.
The rollout will begin in Mexico, Brazil, and Colombia, with plans to expand quickly into the USA, Canada, and the EU – mirroring the expansion strategy of our remittance service.
In sum, our goal is to enable both users and developers to buy, sell, send, spend, and save bitcoin – all in one place, with minimal headaches and privacy invasion.
- How does The Bitcoin Company leverage the Lightning Network in its offerings?
The Lightning Network (LN) is an integral part of our offerings. Currently you can use LN to pay for our prepaid Visa cards and gift cards, as well as to initiate international remittance payments.
Any bitcoin rewards earned through using our products can also be withdrawn via LN. Additionally, you can also use LN-Auth to create and sign-in to your The Bitcoin Company account (who needs emails and passwords with LN-Auth?!).
As we expand our products to include an exchange and swap service, you’ll continue to see LN as a foundational option for both pay-ins and pay-outs.
Lightning is preferable as a real time settlement mechanism that works 24/7. Most merchants are used to 2-3 day delays, at best, for payment settlement, increasing the need for a treasury to handle working capital.
Lightning native solutions, like our suite of products allow businesses to scale, almost infinitely, with little to no working capital inefficiencies, payment fees, and delayed settlements, allowing developers and their respective users to send, receive, and access their money more efficiently than traditional payment rails and settlement networks.
- What industries or sectors are your primary clients, and how do you tailor solutions to their needs?
Our services are targeted at users who want to stack sats and live off their bitcoin, as well as developers who want to implement similar solutions in their own platform. We also have a subset of users that are focused on cost savings (similar to coupon clippers who prefer bitcoin back for their purchases) . We’re here for any individual or group who wants to buy, sell, send, spend, or save bitcoin.
We aim for all our offerings to be accessible, easy-to-use, reliable, fast, and cheap. Our largest untapped market is likely drop shippers who are payment method agnostic and small businesses who have a bitcoin treasury, or would like to develop more effective solutions for payments, payouts, and everyday spending.
Most of our biggest clients are in this small business segment and have earned tens of thousands of dollars worth of bitcoin and cash back over just a few months of working with us. Using our tools, whether gift cards, payouts, or exchange tools can save businesses up to 4% off their bottom line from day 1.
Any one working in an industry where an extra 3-4% margin sounds like a win would likely benefit from using some combination of our tools and products, the most straight forward being using our discounted debit cards for their working capital expenses as opposed to a corporate debit or credit card which can cost 1-3% depending on jurisdiction its used in.
- How has regulatory uncertainty impacted your strategy, especially in regions like the U.S. or EU?
It has resulted in us launching in other countries first, where things are a little clearer – such as Mexico, Brazil, and Colombia. Regulations in the EU and US can be both uncertain and onerous, which makes doing business more difficult – at least to begin with.
Water tends to travel down the path of least resistance – until it’s gained enough momentum!
Clarity on laws prior to launching is important, especially with long-armed jurisdictions like the US and EU. Until we have assurances that our tech will not be retroactively prosecuted, it’s hard to justify launching in certain jurisdictions when there is a clear path to launch, with minimal risks, all around the world in other jurisdictions.
- What’s your response to critics who argue that enterprise adoption undermines bitcoin’s grassroots ethos?
There’s a lot of opinions about what bitcoin is and who can use it. The reality is that bitcoin does not care. Bitcoin is for everyone; bitcoin is even for enemies. Having said that, we are a small grassroots team, not a bloated corporation.
Hyperbitcoinization and a peer-to-peer circular economy is an important goal, and we believe one of the best ways to get there is for dedicated teams such as ours to make stacking sats, receiving bitcoin for merchant services, and living off bitcoin possible for everyone. Enabling everyone to use Bitcoin reliably, easily, quickly, and cheaply, is critical in continuing the current trend of exponential adoption.
A market consists of both a producer and a consumer, and we intend to empower both. We think that permissionless merchant adoption is a critical PART of the decentralized nature of bitcoin, not undermining or antithetical to it.
- How do you educate institutional clients about bitcoin’s value beyond price speculation?
Interestingly, price speculation is not a part of our education model, nor what many of our clients care about. When that is a concern, most merchants simply prefer to convert revenues to USD in the form of stablecoins or “bank native” fiat currency, which is easily taken care of.
Those who have the advantage of no working capital volatility concerns benefit from the long term appreciation of holding bitcoin instead of the USD, but those who prefer fiat are able to take last mile settlement with ease using our tools. Take remittances for example – bitcoin’s benefits of 24/7 availability, reliability, speed, and reduced cost are far more important to our individual users and institutional partners.
Expanding on this further, focusing on remittances, Brazil and Mexico are major markets that rely on cross-border payment inflows, typically provided by money transfer services like Western Union, MoneyGram, Xoom, and Transferwise – all of which operate on slow and expensive legacy banking rails to move money across borders.
The World Bank reports that remittance payments to Mexico and Brazil cost 3.01% and 4.59%, respectively, with the average cost of an international remittance payment being 6.18%. These traditional banking rails are often only available for limited periods during the business week and only if the sender and recipient (and their banking institutions) have a physical presence in each location.
On the other hand, The Bitcoin Company’s remittance service, which leverages the Bitcoin network for payments instead of traditional banking rails, allows any user or platform to send and importantly SETTLE these same cross-border payments for a fraction of the cost, instantly, 24/7, and without a physical presence in either location.
- How does The Bitcoin Company collaborate with open-source developers or grassroots bitcoin communities?
Contributing to, and supporting, open source development is front and center for us, particularly with our CEO and Founder also being the Founder of OpenSats. Making sure open source contributors are supported is essential to the sustainable development and success of bitcoin and OpenSats helps to solve this free rider problem.
We collaborate with bitcoin communities by listing bitcoin business gift cards and charity cards in our app, including for OpenSats, Zeus, Sparrow, Voltage, Thunderhub, RoninDojo, Bitcoiner.guide, Blockstream, Coinkite, Foundation Devices, and plenty more. We also allow users of our loyalty and rewards / gift card service to donate a percentage of their rewards to OpenSats (opensats.org) as a way to give back to the developers and community which helps make all of these tools a reality.
We also provide API infrastructure for bitcoin developers to implement our services on their platform (eg, our gift cards, remittances, and our forthcoming exchange and swap features). We’re under strict Non-Disclosure Agreements, but a few examples we can disclose include: Swapido, Debifi, Blitz Wallet, and FujiMoney.
Additionally, we have open sourcing our web app, mobile app, and API code on our long-term roadmap. We’ve already begun this open sourcing process, including a recent project called PayDay which can be used to handle mixed backends (eg, LND, Liquid, Core), including features like switching between primary and secondary node infrastructure during periods of downtime, load balancing, etc.
- How do you attract talent that aligns with both technical excellence and bitcoin’s philosophical principles?
We exclusively hire bitcoin maximalists who excel in their fields, ensuring alignment with our mission. We offer competitive compensation, fully remote work options, continuous learning opportunities, and the chance to innovate at the cutting edge of multiple industries.
We have a few openings for front and backend developers posted to bitcoiner jobs right now. If you’re interested in helping, please reach out to our team.
- Share a story where your team’s creativity turned a challenge into a breakthrough.
Facing debanking and poor service from traditional banks and crypto exchanges, we transformed this challenge into our core mission. We’ve built services that are not only more reliable, faster, and cheaper but also embody the ethos of financial sovereignty that bitcoin represents.
We constantly face pressure from the banking and regulatory ecosystem and this has led us to build up our resiliency and reliability, spreading our reliance across multiple platforms and providers for all of our services, ensuring that if a single jurisdiction or provider does go down, that we can retain our constant uptime for our end users and clientele.
- What metrics define success for The Bitcoin Company beyond revenue (e.g., adoption rates, community impact)?
Success for us includes metrics like user adoption rates, the number of developers integrating our APIs, community engagement levels, and the societal impact of increasing financial independence through bitcoin.
Our team all work remotely, their own hours, and have the ability to make their job their own. Happy employees make happy users. Security and privacy are also at the forefront of all of our products and we constantly fight to provide our users the best experience possible with minimal personal privacy invasions.
What’s Next?
- Where do you see The Bitcoin Company in 5 years? What milestones are non-negotiable for this vision?
Steady and safe growth which shields our users from predatory tokens and shitcoin practices are of top priority. We would never market things we think are non-beneficial to our end users, similar to the shitcoin casinos / gambling factories that many exchanges and services in our industry have adopted.
In five years, we envision being a dominant player in B2C and B2B bitcoin services across the USA, Canada, EU, and worldwide. Non-negotiable milestones include having our exchange, remittance, and swap services fully operational in these regions, having an absolute minimal downtime interruption in service, significantly expanding bitcoin’s user base, and being recognized as a leader in dependable bitcoin developer tooling.
- Final thoughts: What’s one thing about bitcoin’s potential you wish every enterprise understood?
Bitcoin’s potential goes far beyond being an investment asset; it’s about creating a new financial paradigm that’s inclusive, transparent, and resistant to censorship. Enterprises should understand that bitcoin can revolutionize how they operate, offering not just improvements to reliability, speed, and cost, but also opening them up to new markets and ethical business practices.
Most importantly, reducing costs by adopting bitcoin as a payment method for themselves and their end users, allows them to offer better and more affordable products for all their users… it also gives them first mover advantage in adopting a payment method which inevitably will help them improve their costs and their bottom line.
- How can the bitcoin community support The Bitcoin Company’s mission?
Get involved! Use our products and services, provide user feedback, engage with us in our community discussions, and join our team if you’re exceptional at what you do! Reduce your everyday expenses by 2-10% by adopting bitcoin as a payment and rewards mechanism.
Beyond this, every bitcoiner should be advocating for bitcoin’s use in everyday transactions, supporting educational initiatives about bitcoin, and helping to shape regulations that foster innovation in this space.
Website: https://thebitcoincompany.com/ & https://app.thebitcoincompany.com/
Social Media:
https://t.me/thebitcoincompany
https://www.facebook.com/thebtcco
https://www.instagram.com/thebtcco
https://www.linkedin.com/company/thebitcoincompany
https://snort.social/p/npub18tcc00lqpysdsurg567dllzg7jeyr5wcyk2v6w23rx3s3ygyze2qv32nxxContact:
X: @thebtcco
Email: [email protected]
For information on leveraging our gift card, remittance, and exchange APIs, reach out to us at [email protected]
