Interview by Janusz Nowakowski
This guy Lui, from Latin America, grew up watching inflation destroy people’s savings and lives. That anger led him to question everything and search for real alternatives. When he discovered Bitcoin, something clicked, he saw fiat for the scam it is and got fired up. Now he runs Bull Bitcoin‘s push across LatAm, building tools for real self-custody and circular economies, with one clear goal: make banks and central banks irrelevant. In this straight-talk interview, he breaks down why Bitcoin isn’t some get-rich scheme: it’s the first honest money we’ve ever had, backed by math and energy, not printers and lies. If the system’s been pissing you off and stealing your time, this will hit hard and get you thinking.
Janusz: Let’s start simple. Last time we met was in Medellín at that crypto conference. Not a Bitcoin event. Full mix, full noise. Some time passed. How did the experience land for you?
Lui: It was a sicko conference. Fun, but honestly a bit cringe. Crypto feels Fiat maximized. The focus is fast money, fast gains. When you try to talk about deeper things, it is harder than starting from zero. Sometimes it feels like talking to a tree. But sometimes the tree wakes up, and that moment is beautiful.
Janusz: I had the same. As a Bitcoiner I had mixed feelings going there, but I decided to meet people without expectations. And in the end I met great people, including you. So here we are. To begin, can you introduce Bull Bitcoin in your own words?
Lui: Bull Bitcoin is the best Bitcoin company in the world. But seriously, our mission is to create sovereign individuals and make banks irrelevant. We want to destroy fiat and destroy central banks. If the dollar exists, our mission is not complete. If banks exist, mission not complete. We stayed self funded from the beginning so there is no external pressure pushing us to compromise. We are one hundred percent Bitcoin only. No shitcoins. Most people follow where the money is. We refuse that.
Janusz: You talk with strong conviction. Where does this come from?
Lui: I am from Latin America. Inflation has always been our monster. A lot of countries here have lived through brutal devaluations. I am in Argentina right now and the peso lost more than fifty percent overnight. People live inside this economic collapse and it becomes normal. People complain about money itself, but money is not the problem. Money is how humans communicate time and energy. The real problem is who controls the money. If you or I had the power to print money and choose who gets it, we would abuse it. This is human nature. Up until Bitcoin, money was always controlled by someone. And when someone controls it, the temptation to print becomes a cycle that cannot be stopped.
Janusz: I want to get into your personal story. How did you go from being “average” to seeing the full picture the way you do now?
Lui: I grew up in Latin America watching inflation destroy people’s savings and lives over and over. That planted a deep anger and distrust toward the system from early on. But the real turning point came when I started actively searching for truth. Questioning everything: the education system, medicine, media, the food pyramid… it all felt dishonest and rigged for a small elite. I was exploring alternative online communities and ideas, looking for something real. That’s when I first encountered Bitcoin, it was just the money used in some of those spaces, and I didn’t understand it at all at first. But later, at a blockchain conference, I had a long, deep conversation with a hardcore Bitcoiner. Something clicked. Everything suddenly made sense. I left that conference on fire, obsessed with learning more. That was the moment I dove in fully and never looked back.
Janusz: A lot of people who discover Bitcoin casually in alternative online spaces never go deeper, they chase hype, lose money, and move on. You came out furious and focused. What’s so special about Bitcoin that it channeled all that anger against the system?
Lui: Before Bitcoin I had no hope. I was angry. The world felt dishonest. Education felt dishonest. Medicine felt dishonest. The food pyramid felt dishonest. Everything looked rigged to benefit a small group. I looked for alternatives but nothing seemed possible. It felt like we were completely screwed and had to accept the situation. I was not depressed, but I felt useless in terms of changing anything. Bitcoin gave me hope. It showed that we do not need to fight the old way. Even if we are angry, we can simply choose a different money. One small choice that can change everything. If society is built on dishonest money, everything built on top becomes broken. Learning Bitcoin changed my mindset. It showed that we can build a better future peacefully.
Janusz: That fire is clearly still burning years later. How do you actually channel that energy today inside Bull Bitcoin?
Lui: Our mission is to build sovereign individuals. Sovereignty starts with self custody. If you do not custody your Bitcoin, you are not sovereign. So we build tools. For years we have been working on a wallet with hardcore cypherpunk features but still simple for normies. We want everyday people to become sovereign without fear. My role is running Latin America for Bull Bitcoin. We started in Montreal, expanded to Europe, and now Latin America. We are active in Costa Rica. We opened Mexico. Colombia is in beta and close to full launch. My work includes opening new territories, building communities, supporting circular economies, working with education centers, and meeting builders who would die for Bitcoin. And also legal, accounting, hiring, operations. I oversee all of it in Latam.
Janusz: My audience are young men who want sovereignty and want to build. They wonder if Bitcoin is ready as a serious business environment. How do you see the market right now?
Lui: We are in a new phase. Regulations are clearer in many jurisdictions. That removes fear. Companies can plan and operate without guessing what the government will do. But at the same time, we may face pushback from powerful institutions. At LaBitConf the final panel asked if Bitcoin is unstoppable. We want to say yes. But it is not automatic. If we stay strong with values, then yes. If we don’t, maybe not.
Janusz: Let me put it in even sharper terms for the kind of guy who still wears a suit and has 200 employees: if an old-school European CEO with real budgets and responsibilities wants to move part of his treasury or business into Bitcoin today, is he walking into chaos or into a market that’s actually ready?
Lui: You are stepping into a market that is ready, but you must enter through the right door. ETF is not Bitcoin. Custodial is not Bitcoin. These are traps. You can lose everything. If a business wants to belong, it must own real Bitcoin in self-custody. Multi sig. The hard path. But today the hard path is much easier than before. Tools exist. There are twenty-one million Bitcoins. If you want a place in this world, own your share. Not an ETF. Not BlockFi. Real Bitcoin.
Janusz: What do you think builders should focus on next?
Lui: ARC protocol is very interesting. It makes Bitcoin programmable. That opens new creative space. I don’t know what it means for Ethereum, but ARC allows things that were not possible before. Businesses today build on blockchain because they think that is where programmability is. But blockchain existed before Bitcoin and was mostly useless. When ARC matures, people will move to Bitcoin because Bitcoin is the real innovation.
Janusz: All of that sounds very futuristic and technical. But you’re also seeing real, living adoption on the ground right now. Walk me through the most impressive Bitcoin community you’ve seen with your own eyes. Give me a story from the field that impressed you.
Lui: Bitcoin Jungle in Costa Rica. It is a circular economy with more than seven hundred businesses. You can go to the farmer market and buy bananas with Bitcoin. Locals accept it with open arms. Some prefer it and give discounts. Education is strong. People understand inflation. They see Bitcoin as the honest option. This is a model of the future. Our goal is to make ourselves irrelevant. People should be able to live in Bitcoin without converting to fiat. No borders for payments. No currency exchange. Bitcoin Jungle is the first real step.
Janusz: Last question. Give me the shortest, hardest-hitting way you can explain why Bitcoin actually matters.
Lui: We’ve been waiting our entire lives for this invention without knowing it. All of human history, money was always someone else’s liability, someone who could print, confiscate, or devalue your life’s work. Bitcoin is the first money that belongs purely to the people who hold it, protected by energy and math instead of promises and violence. Your time on earth is finite. Your energy is finite. You will die. For the first time ever, we have a form of money that respects that truth instead of stealing from it. That’s why nothing else matters until the world runs on Bitcoin.
Janusz: Damn. That’s a perfect place to end. Thank you, Lui. This one is going to wake a lot of people up.
Lui: Thank you, brother. See you on the other side of fiat.
